ROLE:
Art director, UX designer
TECHNOLOGIES:
Illustrator, InDesign, Photoshop, WordPress
CLIENT:
Clever Bride Consignments
BRIEF:
Clever Bride Consignments is an upscale consignment store for wedding dresses and accessories. They needed a complete rebranding that aligned with their goal of attracting brides that are looking to have the high-end bridal boutique experience but don’t want to pay the boutique prices.
SOLUTION:
Across all points of print and web advertising, the light blue color and logo, help to depict a modern, whimsical flair. The text was rewritten in a more engaging and friendly voice. In collaboration with The Compete Now team, the website was developed to create a smoother user flow for both brides and consignors seeking more information. Value was added with the addition of an online appointment booking system, blog posts with tips and suggestions, and the creation of an image gallery that included search filters.
