ROLE:
Graphic designer
TECHNOLOGIES:
Photoshop, InDesign, Illustrator
CLIENT:
Curry College
BRIEF:
As the Admission Team at Curry College visited college fairs, it was vital that they improved upon their marketing materials to stand out from the competition and catch the eye of potential students.
SOLUTION:
In collaboration with a third party, our team developed a new six-piece campaign that was not only visually exciting and adhered to our style guide rules, but it was clear and easy to digest. Each piece featured the College’s vibrant purple color with lots of large photos featuring actual students, no stock photography. The wording was more conversational and didn’t have any internal jargon. The “Why Curry” travel brochure had a fun cutout that drew people to pick it up.
With a quick turnaround time, these pieces were updated annually with input from multiple stakeholders.
