ROLE:
Print production
TECHNOLOGIES:
QuarkXPress, Freehand
CLIENT:
Sony Pictures
BRIEF:
Before the release of the Men In Black 2 movie, Sony Pictures needed an outdoor teaser campaign that would peak the interests of the public. It was vital to uphold the brand and look of the one-sheet throughout the vastly different outdoor sizes.
SOLUTION:
The two heroes of the movie were shown in equal proportion to each other and surrounded by white space. In the case that one poster was featuring one of the stars, there was always a second matching poster featuring the other talent. Billing information at the bottom was a contractual percentage of the cap-height of the title.
